PPC / Amazon + Walmart

Advertising that answers to margin, not to spend.

We run Amazon and Walmart advertising as part of the operation, not next to it. Bids move when stock moves. Budgets move when price moves. We are never paid a percentage of what you spend.

MANAGED OPERATIONSMONTHLY
Book a callSee how we charge →
The same product listing before and after optimization: a dim, badly cropped photo with a thin title beside a clean product shot with a full title and bullets

Why most Amazon advertising loses money

Two reasons, and neither is the bidding.

The page does not convert.Paying for clicks to a listing that was never built to sell makes the loss arrive faster. Conversion comes first, every time. If your listings are the problem, we say so before we touch a campaign.
Nobody is watching the stock.Ads that keep running through a stockout burn budget and lose the ranking they paid for. Advertising decisions and inventory decisions have to be made by the same people, on the same day.

What does an Amazon PPC agency do?

An Amazon PPC agency plans and runs sponsored product, brand and display campaigns: keyword and search-term research, bid and budget management, negative targeting, and reporting. Good ones also connect advertising to inventory, price and margin rather than optimising cost-per-click on its own.

How we run it

ConvertThe listing, images and A+ before any budget increases
StructureCampaigns separated by intent, not by whim. Exact, phrase and discovery kept apart
Search termsHarvested weekly. Winners promoted, losers negatived, both written down
Bids and budgetsMoved against margin and stock cover, not against ACoS alone
HoldBuy box, price and stock, because losing any of the three wastes the whole spend
ReportWhat advertising cost, what it returned, and what we would change next month

Adding Walmart

Walmart advertising is a different platform with different auction dynamics, fewer placements and less mature reporting. The same catalogue can be advertised on both, and we run them together so budget moves to whichever marketplace is converting that week.

Adding Walmart to the operation →

A monthly fee, agreed in writing first.

Nothing is charged on your advertising spend. An agency paid a percentage of spend earns more when you spend more, which is a conflict that shows up in every recommendation they make.

How we charge, in full →

Clear answers before the call.

How much does an Amazon PPC agency typically charge?
Most charge a monthly retainer, a percentage of ad spend, or a percentage of revenue. Retainers are commonly in the low thousands per month. A percentage of ad spend pays the agency more when you spend more, which is the arrangement we avoid.
What is a good ACoS?
There is no universal number. A good ACoS is one that leaves the margin you need after fees, returns and the cost of goods. A 30% ACoS is excellent on a high-margin product and ruinous on a thin one, which is why we look at contribution per unit rather than at ACoS alone.
Should I run ads on a new listing?
Yes, but only after the listing is finished. Advertising a page that does not convert buys you data about a problem you already know. Fix the page, then buy traffic to it.
Do you manage Walmart advertising as well?
Yes. Different platform, same team, and budget moves between the two based on what is converting.

Send us your search-term report and one month of advertising data.

We will tell you where the spend is going and what we would change first, before you commit to anything.

Book a callSend the data instead
Book a call20 min, no deck