Private label / Amazon + Walmart

Launch a brand. Or run the one you already have.

We take a private label business from product opportunity and sourcing through marketplace launch, then run it every day afterwards. If the product does not work on paper, we tell you before you spend.

PRODUCT RESEARCHSOURCINGDEVELOPMENTPACKAGINGAMAZONWALMART
The finished three-panel foldable stone dish mat, a Hyprr private label product

Same destination. Different starting point.

01 — LAUNCHING

You have the idea. Build the brand.

For founders, investors and businesses entering private label.

  • Research the category and the product opportunity
  • Product development, samples and quality spec
  • Sourcing, unit cost and a written verdict
  • Packaging, compliance and brand
  • Listing, launch and first advertising
See the build path →
02 — ALREADY SELLING

You have the brand. Improve and run it.

For brands with products, listings or marketplace sales already in place.

  • Listing and catalogue optimization
  • Inventory, replenishment and stock cover
  • Amazon and Walmart account operations
  • Advertising, ranking and buy box
  • Growth, then expansion into new products
See what we operate →

From product opportunity to marketplace-ready.

Three product categories Hyprr works in: supplements, homeware, and kids and toys
Illustrative of category, not of Hyprr products — each carries a different compliance burden, and we price that in before anything is ordered.

Six stages, in order. Research and development take weeks. Sampling and manufacturing take months and depend on the supplier. Plan on a first purchase order somewhere between day 60 and day 90, and treat anyone promising faster as optimistic.

This stage is a launch project. Fixed scope, priced and agreed in writing before anything starts, and it ends at launch.

01 ResearchMARKET + PRODUCT OPPORTUNITY
02 DevelopPRODUCT + DESIGN + R&D
03 SourceSUPPLIER + SAMPLE + COST
04 PackagePACKAGING + RETAIL READINESS
05 LaunchLISTING + AMAZON + WALMART
06 StabilizeINVENTORY + OPERATIONS
Four stages of product development: dimension drawing, hinge mechanism, groove studies, finished product
The development trail of a live Hyprr product — the dimension drawing with its rejected measurement, the hinge study, the groove iterations, the finished object.

Between research and sourcing, there is a verdict.

Every product candidate is scored on landed cost, marketplace fees, returns, competition and demand. You get one page that says buy or do not buy, and the reason. You can read it and disagree with it.

Most candidates fail. We send you the sheet that shows why, and we do not buy them. That is the part that protects your money, and it happens before any of it moves.

Nothing is ordered without your approval, in writing. See a sample verdict →

PRODUCT VERDICT · CANDIDATE 04124 SEP
Landed unit cost11.40
Marketplace fees6.85
Returns and advertising3.10
Competing offers14
Margin against a 20% floor4.8% · DO NOT BUY

After launch, we keep the business moving.

Ongoing marketplace management connects catalogue, inventory, account operations, advertising and growth, run by the same people who chose the product.

This stage is managed operations. Monthly and continuous, with a written report showing margin by product.

CatalogListings, A+ content, attributes, variations and compliance
InventoryStock cover, replenishment, stranded stock and planning
MarketplaceAmazon and Walmart account operations, cases and account health
AdvertisingPPC, search terms, bids, ranking and buy box

Build the feedback loop.

Operations create the data. Optimization finds the opportunities. Scale puts more behind what already works, and only when the cash, the stock and the margin can carry it.

MeasureSales, margin and marketplace signals
ImproveListing, advertising and price
ExpandMore products, then Walmart
ScaleOperations and capacity behind the winners
The dish mat and faucet mat, one product family sharing the same stone and groove design
One product family, two SKUs — designed once, extended deliberately.

Two fees, both agreed in writing first.

The launch projectA fixed fee, scoped before anything starts. It depends on the category, the number of products and whether Walmart is included. Stock, tooling and advertising are your costs, paid by you directly to the supplier and the marketplace.
Managed operationsA monthly fee once the brand is live. Nothing is charged on your advertising spend and nothing on your capital, so growing the account never makes us more money for spending yours.

How we charge, in full →

Amazon and Walmart private label services

Private label means having a product manufactured and sold under your own brand rather than reselling someone else's. You own the listing, the reviews and the margin. You also carry the risk if the product does not sell, which is why the research has to be honest before the money moves.

Our private label service covers product and market research, product development, supplier sourcing, samples and quality specification, packaging and compliance, listing creation with A+ content, and the Amazon and Walmart launch itself.

After launch, the same team runs the account: inventory and replenishment, advertising and ranking, cases and account health, and a monthly report showing margin by product rather than revenue by product.

We work on Amazon in the US, UK, Europe and the Gulf, and on Walmart in the US. Clients include brand owners, manufacturers selling direct, and investors placing capital into US marketplaces from outside the country.

What does an Amazon private label agency do?

An Amazon private label agency researches product opportunities, verifies the unit economics, sources a manufacturer, builds the brand and packaging, creates the listing, and launches the product. After launch it runs advertising, inventory and account operations.

Clear answers before the call.

Is Amazon private label still profitable?
On products where the economics survive fees, advertising and returns, yes. Most do not. We score each candidate on landed cost, fees, competition and demand, and give you a written verdict before any money is committed. Profitability is a per-product question, never a category one.
How long does a launch take?
Research and the verdict take weeks. Sampling and manufacturing take months and depend on your supplier. Plan on a first purchase order somewhere between day 60 and day 90. Anyone promising faster is either using stock inventory or being optimistic.
Can you take over a brand that already sells?
Yes. Existing brands usually start with listing and catalogue work, then move into full managed operations. You keep the account in your name and we work under permissioned access you can revoke in one click.
FBA or FBM for a new product?
Most private label products start on FBA, because Prime eligibility and the buy box matter for a listing with no history. FBM makes sense for oversized items, slow movers, or where you already have fulfilment you trust.
Do you work on Walmart as well as Amazon?
Yes, in the US. Walmart has a different advertising platform, a different fee structure and slower review velocity, so we launch on Amazon first and add Walmart once the product has proven it sells.
Who owns the brand and the accounts?
You do. The trademark, the brand registry, the seller account and the stock are all in your name. Suppliers invoice you directly. Nothing is ordered without your written approval.

Launching, or already selling?

Tell us the category you are thinking about, or the brand you already run. We will tell you honestly whether it is worth the money before you spend any.

Book a call20 min, no deck